Strengthen the Brand of Tw Tea
Tea business owners in Taichung have held a fair, showcasing the best quality tea to the public. The organizers said, that Taiwan has a fine natural environment for tea growing and unique baking skills, which together have made Taiwanese tea highly competitive in the world's market.
The proper way to make tea is to put tea leaves into a kettle of hot water, then to pour the tea into a teacup.
The warm mellow aroma of tea has attracted many tea lovers to a tea tasting party, where many of the champion teas were set at market prices of a thousand to tens of thousands of NT dollars per catty.
All of the teas on sale were top-notch teas from around Taiwan.
Taiwan's unique geography, coupled with special roasting techniques, makes high quality tea.
Different methods of tea making are adopted in different areas of Taiwan, but every single one is of world class quality.
However, recent competitors have sprung up and have captured the market through various ways, negatively affecting local tea producers.
Tea makers say that Taiwan will have to continue making high quality tea, but will have to rethink their marketing strategies.
Even though teas in Taiwan are already of the best quality, an improvement in marketing and sales strategy is necessary for Taiwan's tea makers to attract consumers.
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