Supermodel and fashion designer Heidi Klum launched her new fragrance called "Shine" in Los Angeles on Wednesday (September 28). Klum modeled a bottle of the fragrance while standing on a clear stage across a hotel pool, surrounded by fruit and sunflowers. The fragrance is the latest addition to the "Project Runway" host's long line of products, which include clothing, accessories and makeup. Heidi Klum: "I wanted to make a beautiful perfume for beautiful women who want to feel beautiful, who want to shine, and so that's why I came up with the name "Shine."I've been working on this perfume for over a year now, and I really look my time to find just the perfect scent." The model and mother of four starts work on the seventh season of "Germany's Next Topmodel," which she hosts, judges and produces. Heidi Klum's fragrance "Shine" is now available to buy in stores around the world. John Russell, Reuters.