With the competitive society, many businesses are forced to come up with innovative marketing strategy to grab the attention of customers.

In Taichung, a Chinese medicine company has altered its factory to become a tourist facility, where people can get a sight of how the traditional medicine is turned into modern tablets and capsules.

With the aroma of herbal medicines, a pedestrian comes into this pharmaceutical factory learning how make easily digestible Chinese medicine.

This old ad shows the history of the pharmaceutical factory, and as it is part of history.

Soon, many will not see these medicines which need to be traditionally boiled.

Here we see the evolution of this medicine, which has now been transformed into tablets and capsules. Also, it is not bitter anymore.

This is certified through the Ministry of Economic Affairs tourist facility; with the traditional Chinese medicine industry has undertaken many changes that are more convenient for consumers.

It hopes to make Chinese medicine a bigger part of everyday life.

With help from the MOEA's Industrial Development Bureau, there are now 77 factories that have become tourist facilities and in the first half of the year, they have already attracted more than 800,000 visitors and in the in the second half are expected to exceed more than one million people.

It is estimated that the tourism value this year is expected to reach NT 5 hundred million.

Making these production lines transparent lines, the owners and the public are able to interact, and have a better under

It will also enhance product recognition helping this sunset industry find new life.