Country star Taylor Swift is doing more than just singing love songs with happy-endings. Hundreds of fans showed their support as the singer walks the purple carpet in New York City for her new fragrance, which is now available on the shelves. 　　The name of Swift's new product was taken straight of her hit song, "Enchanted", and Swift explains how scents and sounds both have the capability to bring back memories. 　　"I just love the word and you don't ever hear it - and it's just such a sweet way of describing a feeling. And so I wanted to make a fragrance that kind of smelled like that word feels." 　　"Fragrances have such an amazing way of shaping memories and when you look back on your memories and you smell a perfume or something that you smelled way back when, it reminds you of it, sort of like music. So I knew it was a big deal and I had to really commit." As for the fans, they only have good words to say. "It's the perfect amount of fruit and perfume, so it doesn't smell like old lady, but it doesn't smell just like fruit either." "It smells like." "Like vanilla and berries and just amazing." "And pure sweetness, I'm just enchanted." "Yes, I feel wonderstruck."